With the rising number of internet users globally, businesses are trying to establish a strong presence across the digital space.
To be successful in this quest, the business must cover the various digital channels through specific resources.
Responsive websites and mobile apps are amongst the two most popular mediums used by businesses to interact with their customers.
While both these channels serve the same need, but there is a vast difference between responsive websites and mobile apps.
Each serves a different purpose and has its advantages depending upon the needs and requirements of a business. Let’s know the difference between the two:
Responsive Website uses HTML pages which are accessible from any browser. It is designed specifically for smaller screens such as mobile phones and tablets.
They have CSS media, request model. They include web content subsets which are ideal for mobile visualization.
Companies use responsive websites to make information related to goods and services seamlessly accessible on various platforms.
The main aim of a responsive website is to give users a perfect experience irrespective of the device on which the website is being accessed
Features of Responsive Website
Following are the major features of a responsive website: –
- • Download or installation is not needed in a responsive website.
- You can access any website on your smartphone quickly, irrespective of the operating system. But, don’t ignore a big aspect – high-speed internet connection. Without it, some websites will not function properly.
- • In responsive websites, users are not required to install new updates to see website enhancements as opposed to mobile apps.
- Users are generally unaware of the update process. The revamped service can simply be enjoyed by logging-on to the website. Simultaneously, updating a website is easier and cheaper for an operator.
- • If you use a responsive website, you are not required to create a native app. Responsive websites also reduce maintenance costs and make it easier to work with SEOs.
- • It takes considerably less time to create one responsive website. They cost less than any other website; they are cost and time friendly.
Pros and Cons of Responsive website
Pros of Responsive website
- • During the search of any information on search engines like Google, the layout of your responsive website gives your page higher rankings. This is why most businesses have switched their normal website to a responsive website.
- • Responsive websites help in generating website traffic.
- • Responsive websites help in increasing the quality of your website. You will be noticed by several potential users who will consider engaging with your company, translating into more sales and profits.
- • Responsive websites help to save time and money to be spent on the development of a mobile app.
Cons of Responsive Websites:
- The mobile device navigation value is different than what we see on a large screen.
- It generally takes a long time for the website to open on a smartphone.
- It takes longer to display data on the computer, and the users are required to wait for details to be accessed in due course. It irritates the user with poor navigation experience.
- It works according to media queries that provide information on the screen size on which it is displayed.
It\’s flexible as compared to the responsive websites as they can be downloaded on phones or tablets.
Mobile apps are essentially software products which can be customized for various operating systems; the most popular ones being iOS, Android, and Windows.
It\’s function differently as compared to responsive websites. They offer a unique user experience.
They are helpful in attracting regular customers.
Mobile apps are software with unique designs and codebases. Native mobile apps become a popular choice these days for many websites that want to deliver a top-notch experience to users.
Features of Mobile Apps
- • The mobile app does not have to replicate the features of a web page or website. They offer originality to users.
- • Mobile apps require downloading, installation, and access to your personal or external data or information from various common applications (Google Play, App Store, Windows Market, and third party storage).
- • In the mobile app, you can download or use data or content without internet access, depending on the features of the app.
- • Mobile apps tend to be more immune to the range of screen sizes available on the various handsets and tablets when it comes to displaying layout.
- • In mobile apps, images typically upload quickly, and less data is used while using the app.
- • The mobile app works better with hardware sensors such as a microphone, camera, GPS, etc., making it easier for users to enjoy the full functionality of the app.
Pros and Cons of Mobile Apps
Pros of Mobile Apps
- • Apps have more flexibility than mobile-oriented pages due because they are individually installed into the OS of the phone.
- • Mobile apps typically load information much quickly than web pages because they are not influenced by excessive site components. In the mobile app experience of the user is optimized.
- • Mobile apps provide shortcuts and personalized code, which allows companies to monitor user experience data to take future development decisions.
- • Mobile apps enable users to creatively illustrate products and services, communicate with the users, provide them with more comprehensive information, and give users a better experience.
- • Mobile Apps can be easily downloaded from platforms such as the App Store and Play store.
Cons of Mobile App
- • Mobile apps sometimes become expensive to use as they are required to fit on every OS, such as Android and iOS.
- • They are not simple to optimize as compared to a responsive website.
- • Mobile apps always require regular updates according to the updates in the OS.
- • Mobile apps are expensive to develop higher is the functionality; equally higher is the development cost.
- • Mobile apps are the smaller version of the website, and if they are wrongly developed, they can harm the reputation of your business or brand.
Responsive websites and mobile apps have their own pros and cons. A mobile app is not always superior to a website version and vice versa. To choose the best from the two, you have to understand the purpose of your business or brand and what you exactly wish to achieve.
A responsive website is a better choice from the perspective of saving money. But if your priority is a great performance, then mobile apps will be a better choice than a responsive website.
Offline and online access is also a key issue. Many mobile apps can function without active access to the internet, but responsive websites cannot function without an active internet connection.
To know what suits you better, mobile apps or responsive website, you need to understand the requirements of your customers and then strike a balance between the customer expectations and your business goals.
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